About me (Daniela)
Professionally nosy about what makes people click, convert and connect.
I've spent the past 12 years working with over 100 consumer brands at every stage of the customer journey.
I’ve worked on everything from the first ad someone sees to the emails that bring them back months later. That means I know what a strategy needs to look like when a real team has to build it.
Now I work with a small number of brands at a time, so I can stay close to both the strategy and the work.
My Point of View
Your customers deserve a seat at the table.
A good lifecycle system does more than send reminders. It helps you understand what customers want, what they need next, and why they come back. That’s how repeat purchases become a real relationship—not just another promotion.
01 WHOLE-SYSTEM VISIBILITY
I see how brand, acquisition, lifecycle, product experience, behavior, data, and workflow affect one another.
02 VALUE > ACTIVITY
I look for more value inside the customers, capabilities, and marketing already built before adding more activity.
03 STRATEGY THAT SHIPS
I turn decisions into clear briefs, owners, deadlines, and improvements customers can actually experience.
Feeling nosy? Here's my last 12 years
Senior level strategist for brands, agencies and beyond
I primarily work with brands and marketing teams on a freelance or fractional basis.
On special occasions, I'll step in as a temporary full-time leader during pivotal growth stages such as mergers, new market opportunities, or scaling creative teams from 0-50.
