LIFECYCLE & CUSTOMER GROWTH STRATEGIST
Professionally nosy about what makes people click, convert and connect.
I’ve spent the past 12 years working with over 100 consumer brands at every stage of the customer journey.
My background spans brand, content, acquisition, creative direction, lifecycle, and retention.
That range allows me to see when an “email problem” is really a product, positioning, data, or ownership problem and bring the right people into the solution.
Now I work with a small number of brands at a time, so I can stay close to both the strategy and the work.
My Point of View
Your customers deserve a seat at the table.
To make your lifecycle system clearer, stronger, and more useful with every new customer.
01 WHOLE-JOURNEY VISIBILITY
I own lifecycle strategy and execution. When the evidence points elsewhere, I give the right team a clear handoff.
02 VALUE > ACTIVITY
I look for more value inside the customers, capabilities, and marketing already built before adding more activity.
03 STRATEGY THAT SHIPS
I turn lifecycle decisions into clear briefs and practical handoffs so the right adjacent team can act.
Feeling nosy? Here's my last 12 years
Senior-level strategist for ambitious brands and agencies.
My background spans brand, content, acquisition, creative direction, lifecycle, and retention. That range allows me to differentiate an “email problem” from product, positioning, data, or ownership issues. Then I give the right team a clear handoff.
